Tag Archives: social media

Introduction – What is an Online Community?

Social networks are booming – and not just Facebook! Thousands of niche communities have been created over the past few years, filling up the holes that Mark Zuckerberg's all-encompassing giant has created. While over a billion people are speaking to everyone they've met about everything they do, many are looking for focus. They want to connect with other like-minded individuals around the particular passions that inspire them, without all the extra “noise” that Facebook generates.

online community

Affordable social networking applications, allow users to create that niche social network easily, and thousands of people are doing it right now.

Online communities are being built by artists and schools, by thought leaders and by local communities. They're being set up by individuals and by groups and by anyone who wants to bring together people who share an interest and a passion.

Businesses, too, are building brands, creating loyalty and discovering valuable intelligence on what customers want and expect. And they're earning from it. When a company gives space to its customers to gather and talk, it stops being a place where people go when they need to make a purchase. It becomes a pillar of the community, the only place where people go when they want to buy something related to their interests.

And today, building those online communities is easier than ever.

The Internet means that anyone can now create their own community.

They can build a website that gives their customers all the tools they need to easily hold discussions, meet like-minded people and form strong bonds.

They keep people coming back day after day, month after month, providing a virtual and valuable forum for people who share an interest.

Built right and maintained properly, a community website hugs customers close, strengthens a business and advances an activity.

But having the right kind of software to create that community isn't enough.

You also need the right strategy to make your community grow steadily and organically, without spending millions.

This book will cover everything you need to know to create a successful online community, from the essential first steps to proven strategies for growth and engagement. Once you finish reading, you will have a clear understanding of what you should — and shouldn't — be doing to get your social network moving in the right direction.

We'll look at the right way to build an online community, but not just any community; a community that remains active and thriving. A community whose members don't register, look and leave but one whose members come back again and again, post comments and contribute to discussions.

A community that people don't just want to join but want to be a part of.

Building that kind of community may mean taking steps that can feel counterintuitive. We'll explain why you should be taking those steps anyway.

We'll start by talking you through the process of launching a community.

This can feel like the worst time for a new social site. There are few members, few discussions and little reaction to the content that’s being posted — not that there’s much content either. We'll explain how to find those all-important first members and discuss why it's better to engage a small number of highly dedicated early users than attract a large number of users who don’t return.

We’ll then talk about building on that foundation. We’ll discuss the importance of forming a group identity and show you how you to do it. We'll talk you through the role of the community manager; and describe the best strategies you should be using to increase participation.

Finally, we'll talk metrics and money.

Although communities don't have the same monetizing process as other forms of online marketing it is possible to turn a community into cash and online communities do generate figures.

You should know how to find those figures, how to read them and what to do with them.

While so many businesses and community leaders focus on building their Facebook pages or fret about their Twitter content, others are having a ball discussing their favorite topics with people who genuinely care about them and who return day after day to their website to see what’s new.

Building that website is easy. Building that community is a little harder but with a little effort, it's an option available to any business owner and any community leader.

If you believe that my message is worth spreading, please use the share buttons if they show on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Market Hive Founding Member

Want to Be More Influential? Improve Your Social Skills

Want to Be More Influential? Improve Your Social Skills.

 Improving your Social skills is no longer a choice! It is a must if you want to be in marketing. Dale Carnegie got it right when he said that to win more friends and influence more people you need to improve your interpersonal skills.  Twenty years of research on power and influence shows that people with superior social skills are substantially more influential than people with average social skills.  These findings make sense when you realize that influence is not something you have; it’s something other people give you.  In other words, you can’t be influential with people unless they allow you to be influential with them.  So influence is in large part a function of your relationship with other people, and the rule of thumb on influence is that you are likely to be more successful if the people you want to influence know you, like you, respect you, and trust you. 

Being Known

It is significantly easier to influence people you know than people you don’t.  So go out of your way to make yourself known.  If you’re in an organization, this means increasing your visibility throughout the organization.  Introduce yourself to people.  As you get to know them, let them know who you are.  My research shows that people are who highly skilled at being friendly and sociable with strangers and building close relationships are more than twice as influential as people who are less skilled at sociability and relationship building.  People around the world instinctively understand this, which is why socializing is one of the most frequently used influence techniques globally.  If you aren’t naturally good at socializing, then this is a key skill to build.  Extraverts are often naturally good at socializing, but being an introvert is not necessarily a liability.  You may just have to try harder to do something that does not come naturally to you.

Being Liked

Sometimes, you know the person you want to influence but aren’t as influential as you’d like with him or her because of bad chemistry. Many years ago when I was younger and single a friend introduced me to a young woman, and she and I dated for a while.  She was a nice, attractive person, and we tried to be a couple but it just didn’t work.  Somehow, we got on each other’s nerves and whatever either of us said or did was somehow wrong.  There was no chemistry between us, and it wasn’t her fault or mine.  We just weren’t a good match for each other.  So it goes.  In my three decades in business I’ve had similar situations with some colleagues and clients.  Despite everyone’s good intentions, the plain fact is that there’s something about the other person each of you just doesn’t like.

I wrote in The Elements of Power(Amacom Books, 2011) that attraction can be a significant source of power, and it’s based partly on the psychological principle of liking.  We are more inclined to say yes to people we like than to people we don’t, which is why friends are more likely to do favors for each other than they are for people they don’t know.  So to be more influential, do what you can to be more likeable to the people you want to influence.  Of course, we each have whatever physical gifts (or challenges) we were born with, but you should do the best you can with what you have.  Good grooming, posture, dress, and manners go a long way toward making you more attractive to others.  In business, as well as many other walks of life, these things matter.  The same is true with interpersonal behaviors that people like:friendliness, generosity, warmth, caring, and acceptance.  When we act with these qualities, people are more inclined to like us.  Conversely, if we are pushy, arrogant, boastful, self-centered, rude, disrespectful, or otherwise annoying, people will be inclined to dislike us.  Personality is a key component of likeability.

Being Respected and Trusted

Trust and respect are largely about character, credibility, and confidence.  You build character through courage, integrity, reliability, and similar character traits; you build credibility through your knowledge, access to information, role, and reputation (of which work ethic, results, and contributions are a significant factor); and you build confidence by behaving self-confidently, achieving consistently superior results, making good decisions, and exercising sound judgment.  If you are a member of a business or professional organization, people will also trust and respect you more if you are actively involved, engaged, and comitted to the enterprise.  To become highly influential, it helps to be well-liked, well-regarded, and indispensable.

Fortunately, none of us is born with a fixed amount of power and influence.  No matter who you are, you can become more powerful and more influential, and one of the keys is improving your interpersonal and social skills.  For more tips on how to do this, see Elements of Influence:  The Art of Getting Others to Follow Your Lead(Amacom Books, 2011) or my earlier book, What People Want (Davies-Black, 2006).  Also see Dale Carnegie’s classic, How to Win Friends and Influence People, which he first published in 1936 but is still relevant today.

Chris Corey CMO Markethive

 

Parts of this article are excerpted from Terry R. Bacon, Elements of Influence:  The Art of Getting Others to Follow Your Lead (NY:  AMACOM Books, 2011).

Photo credits:  Friends in a bar: Sean Locke/istockphoto.com. Young businesswoman:  Maridav/istockphoto.com.  Business people looking at a chart:  Jacob Wackerhausen/istockphoto.com. 

Alan Zibluk Market Hive Founding Member

What is the best ratio of Original Content to Shared Content on Social Media?

photo-1466721591366-2d5fba72006d

How can you outrun your competition on Social Media Networks?

Post sponsored by Markethive – The Entrepreneur’s Social Network

How much do you share on Social Media?  I am of the firm belief that you should share more than you create original content on Social Networks. Why do I think that this is a correct strategy?  If the purpose of social networks is to engage your audience and gain likes, shares and follows, the indicators of engagement, then both methods of sharing and original content creation should definitely be used. The reasons for this are two-fold.

  1. No one is, or can be an expert in everything. Every marketer has their own area(s) of expertise.  No matter how much experience and knowledge you think you may have accumulated, there will probably always be someone more knowledgeable than you are.  This is just a fact of life.  It is important to acknowledge those “experts” and your blog will gain additional legitimacy and authority from their informed point of view.
  2. There is never one and one only solution to marketing and promotion problems. If there were a single solution that worked for everyone all the time, every company would be doing the same thing and gaining similar results.  Marketing problems usually take a multi-faceted solution and gain from a multi-pronged strategy.  This takes a diversity of viewpoints that merge into a cohesive solution

If there is a diversity of viewpoints and recommendations, on your social media networks, this can greatly benefit your readers and help them to consider the widest possible array of solutions to their particular problems.  It is naive to think that a single magic bullet will solve all of your marketing problems, so an openness to creative problem solving is very helpful in the process.

It is also impossible to provide a simple ratio of shared content to original content that will work for everyone. It depends on the goals of your social media marketing campaign as well as your particular niche.  I see far too many companies that have much too much original content relative to sharing on the social networks.

In most cases, the goals of their campaigns would be better served by reversing the ratio of original content creation and shared content. If your current ratio of shared content is currently 70% original content and 30% shared, I would turn that ratio upside down, and try 70% shared content and 30% original content.

Not only will it likely be more effective, it could also result in significant savings of time and money. It takes only a fraction of the amount of time to find effective content to share as it does to create original content. Shared content also is something that could possibly be automated.  Where possible, this could results in very substantial savings of time and money.

It is difficult if not nearly impossible to automate original content creation. Most attempts to generate content automatically are at risk for Google penalties. Techniques such as content spinning and other creation manipulation methods should be avoided at all cost, and should be considered “black hat”, Google unapproved methods.

Content sharing, or content syndication as it is sometimes called, is an approved method on social networks, and can reduce savings of time and money anywhere from 50-90%. This is a strategy that is long overdue at most companies using social networking in their marketing and promotion methods.

Here is a list of 30 of the most popular blogs on entrepreneurship that offer a rich cornucopia of posts and recent news on entrepreneurship.  They are listed in order of highest traffic to lowest traffic.  (lowest Alexa ranking – lower Alexa ranking number means more traffic)

 

Post sponsored by Markethive – The Entrepreneur’s Social Network

 

http://tech.co/   Alexa 27,280
http://blog.rebel.com/  Alexa 109,411
http://yfsmagazine.com/  Alexa 147,771
https://yec.co/  Alexa 341,817
https://pjrvs.com/  Alexa 346,862
http://epodcastnetwork.com/  Alexa 1,064,851

Related articles

 

 

Alan Zibluk Market Hive Founding Member

5 Ingredient Slow Cooker Mac & Cheese By Fitslowcookerqueen

5 Ingredient Slow Cooker Mac & Cheese By Fitslowcookerqueen

Out of all the social media apps I use I think Instagram (username alzibluk) is my favorite.  All we are doing is sharing pictures.  I have gotten to be friends with people with similar interests.  I do not go on Facebook as much as everything is just politics or someone doing something horrific.

 

I started taking pictures of different crockpot recipes when user fitslowcookerqueen found me.  She started liking my pictures so I started liking hers.  I went to her site where I found “5 Ingredient Slow Cooker Mac & Cheese.”  I was looking for an easy one and I happen to find it here.  Below is her site, ingredient list and her instructions.

http://fitslowcookerqueen.com/slow-cooker-mac-cheese/

 

INGREDIENTS

  • 32 ounces macaroni, uncooked
  • 16 ounces cheddar cheese, shredded
  • 4 cups almond milk
  • 1 tbsp ghee
  • 2 tsp poultry seasoning

INSTRUCTIONS

  • Add all ingredients to the slow cooker.
  • Stir to mix well.
  • Cook HIGH 1-2 hours or LOW 2-3.

 

The only thing I did different was use coconut oil instead of cooking spray.  Below is my picture before I turned the power on.

I cooked it on low for 3 hours.  I then unplugged my crockpot and let it cool down for a while.  It came out a little dryer than it should be but I thoroughly enjoyed the taste.

I will most definitely try this again.  I think it is a great base.  I see cooking it with mushrooms, bacon, etc. in the future.

 

A few weeks ago I tried a recipe I found called “4 Ingredient Mac & Cheese.” It actually gave me heartburn.  Each time I cooked the leftovers I got the heartburn.  There was no heartburn associated with the recipe above.  I did want to share that experience.

 

I was glad to get away from the brown rice, lentil and quinoa recipes I have been making.  Although they are great and healthy, it gets boring week after week.  It was great to mix it up.

 

If you have a recipe you would like to share I encourage you to join my group at Markethive.  Posting to the group’s blog will get your recipe featured on other sites.  I am also pinning recipes I am trying on Pinterest.

All the best,

Alan
Alan Zibluk
http://alanzibluk.com
e-mail: alan@internetguy.ws

PS: Are you getting enough Fish Oil?

Alan Zibluk Market Hive Founding Member

Degrees Of Separation In between You And The entire World

Degrees Of Separation In between You And The entire World

Social networking has actually been specified as the interaction between thoes or companies within a social structure. Within an online social network, people or organizations which can either be casual acquaintances or closely related by blood can quickly interact through messaging, blogs, picture sharing, chain mails, videos, music and a great deal of other communication tools offered in social media network websites in the web.

In the late 1960's, a social experiment called small world hypothesis was done to prove that any 2 individuals can be connected through a social media network by 6 degrees of separation. This was done by effectively passing a message from one person to a target individual through associates of individuals in the link. Although most of the links in the experiment failed to finish, the electronic variation of this experiment as well as the online social networks today has proven that we can certainly connect to almost any individual worldwide through our contacts.

 

Social Networking Websites

Social networking websites have actually just recently become popular in connecting individuals sharing the same pastimes or interests. These social networking websites can be, in a way, considered online communities where different individuals from all over the world can share their viewpoints, views, thoughts and normally everything that can cause the advancement of relationships or relationships. Making it easier for individuals to incorporate themselves into these social network companies, groups or websites can often be found in social networking websites where you can satisfy people with the very same interests, religious beliefs, region, view in politics, and so on.

Upon completing the registration for these social networks, you can then start to familiarize yourself with exactly what the social media network needs to provide. This can be done easily through browsing the member's profiles, reading the blog sites or bulletin board system and chatting with the other individuals online. In this manner, you can make good friends with other individuals you would not have the opportunity to be friends with in the real life due to the fact that of geographical, political, social and other constraints. Communicating with the people online will likewise make you knowledgeable about the various cultures, religions and people present in the social network which will be really advantageous in broadening your understanding about the world around you.

Threats of Online Social Networks

Because of this, many of the social networking sites have actually placed restrictions and constraints as to who could sign up with the network and what the minimum age ought to be. Some social networking websites have actually also put obstacles for the registration of individuals having a criminal record and some schools have even gone as far as prohibiting the use of the social sites to their students.

Understanding these dangers though, will help you take pleasure in and take full advantage of the benefits you will get from these online social media networks. So if you're ready to test your own small world hypothesis, search for these social networks online now.

Charles R Juarez Jr
Contributor

Alan Zibluk Market Hive Founding Member

Are Social Networking Sites Doing Us Any Good

It is not long ago when the only mode of communication was the snail mail way or the expensive Telephone. But with the advent of internet our lives have completely changed. We are now able to connect with anybody in any part of the world instantly and at a very low cost. This indeed has brought a pleasant change in our lifestyle. Internet has helped us so much that even organizations can employ a global workforce and they all can work together sitting in different parts of world as if they are sitting in the same building. Not only this the advent of social networking sites like Facebook and Twitter has completely revolutionized the way we connect with people. We can get connected with our friends sitting in any part of the world and at the same time search our long lost buddy.

The immense benefits that have been brought by internet and the social networking sites sometimes downplay the negative effects associated with it. As it is an adage that excess of everything is bad, same holds good with these social networking sites. We are so much addicted to these sites that sometimes we forget to check the wellbeing of our near and dear ones but we never forget to check the latest updates on Facebook. 

Though it is not legal to create an account on social networking sites for a minor, but given its popularity, children are so tempted to use these sites that they adopt unfair means at such tender age and get themselves registered on these sites. These days we see lesser number of children willing to play outside as they are glued to the latest happenings in their virtual friend circle. And children here are not to be blamed because a child usually does that what he sees and when he sees that his father after coming back from a hectic schedule directly turns on his laptop to know the where about of his online friends rather that asking the child how was his day at school or without playing with him, he is also bound to check what is so interesting about these sites.

Therefore, instead of turning a blind eye and deaf ear towards this issue, it's time for us to awaken. No doubt we have witnessed a tremendous evolution in technology but to gain immense benefits from this new revolution, we have to make a judicious use of it. We are witnessing so many new diseases which were not even heard of because of our changing life styles. We prefer sitting for long hours in front of computers rather than taking a refreshing walk in the lap of nature. Therefore, it is time to act before we repent.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Market Hive Founding Member

Using Inbound Marketing to promote your Company’s Business and Website.

Promotion using social links

Using Inbound Marketing as a means of promoting your Company's Business and Website.

Inbound marketing is a way of promoting a company through blogs, podcasts, video, eBooks, e-newsletter’s, whitepapers, social media marketing.

Other forms of content marketing, lead pages, Search Engine Optimization which serve to attract customers through the different stages of promoting one’s own company fit “hand in glove” with the social engagement systems that is so prevalent in today’s market  

In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, telemarketing and traditional advertising are considered "outbound marketing" and seem to be having a secondary role in a Company’s marketing activities.

Inbound marketing refers to marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention. Inbound marketing earns the attention of customers, makes the company easier to be found, and draws customers to the website by producing interesting content.


Many companies are now realizing that their technical documentation, often considered a "necessary evil", is now considered a way of producing authoritative and trustworthy content that can become a Company’s most effective inbound marketing channel, generating more than half of overall site traffic and over half of lead generation.

Once a website has been constructed and the content optimized for the chosen key words, the main objective or strategy of a smart webmaster will be to submit the Website to the Search Engines and obtain as many Social Inbound Links.

One-way Inbound Link is an external link pointing from social accounts to your website from another site. You need not reciprocate; in other words, you do not have to link back to that website. On the other hand, in Reciprocal Linking, to obtain an external link from another site pointing to your website, you have to link back to that site or reciprocate with a link from your website.

In recent times One-Way Inbound Links have received a lot of prominence and smart webmasters are spending their time, effort and energy in obtaining more One-Way Inbound Links rather than Reciprocal Links. The stampede to obtain One-Way Inbound Links is understandable once you know the facts and the benefits of having these links.

The Search Engines have begun to realize that many Webmasters have started adopting various ruses to artificially increase their link popularity and the page rank of their websites. Many website owners started manipulating the system to their advantage such as purchasing high PR links and adopting certain Black Hat techniques. This approach can be very detrimental to one’s business in the long term

Hence the Search Engines have now begun to consider One-Way Inbound Links superior to Reciprocal Links because, if a website links to your website without obtaining a link back, it clearly indicates that your site is a site of quality and that it is popular with a lot of other sites.

If your website has many One-way Inbound Links, especially links that are of quality and relevance then your website will be ranked higher than those sites with just reciprocal links. So it stands to reason that the more number of quality and relevant One-way Inbound links you obtain the greater and faster your chances of increasing your link popularity and page rank and the higher your site will rank in the searches for your keywords.

Smart webmasters soon began to realize the importance of one way inbound links and started adopting certain strategies to obtain them such as:

1. Submitting the website to high page rank quality social sites and to Niche or specialized directories.

2. Writing high quality articles displaying their Company’s expertise and submitting these articles to article directories, article banks and article distributors, thereby creating a viral effect with webmasters picking up these articles and publishing them.

4. Submitting articles to Social Bookmarking Sites. Most of these sites have a high page rank and are a valuable source for inbound links.

These Strategies not only help Webmasters boost the link popularity and page rank of their websites but also help the websites to rank high in the Search Engines for their keywords.

In addition to the above, Targeted traffic will soon start flowing from hundreds or even thousands of links in the Resource boxes of these articles, from Directories, Forums, Blogs and Social Bookmarking sites.

These are actually visitors searching the Internet for websites, products and services like yours or admirers of your expert articles who could end up as customers or members of your list.

Acting smart and adopting your strategies to suit the changing algorithms of the Search Engines is the best way to move forward and be ahead of the competition.

The ultimate goal is to obtain good Link Popularity, High Page Rank and substantial Traffic to your website. It appears that for all practical purposes, One Way Social Inbound Links have come to stay and the stampede to acquire these links will continue.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive

Markethive

Markethive Promotion

http://brian-walters-online.com/

Alan Zibluk Market Hive Founding Member

Our SEO Social Marketing Network

Our SEO Social Marketing NetworkOur SEO Social Marketing Network

We will show and teach you how use Search Engine Optimization tools to publish various types of websites that are information resources for people who want to work at home.

We will help you establish your own Information Platforms such as websites, blogs, web conference rooms and videos. We produce lead capture pages that put you in the position of power with pre-qualified, highly-interested prospects who request information from YOU.

We use a concentrated team effort to help all of our Members become a familiar and recognized expert in our network marketing field of business.

Educational Marketing

Have you considered the purpose of SEO Social Networking Systems?

Is Your Internet Marketing System Working For You?

Determining whether or not your SEO Social Internet Marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Let's examine the facts here.


Budget constraints, time and energy can burden your marketing efforts and this is precisely why SEO Social Internet Marketing needs full consideration.

We believe that a team approach is necessary for an SEO Social Internet Marketing system to work. We have proved it works and is effective in two ways:

SEO is a profession and as a profession 90% of the professionals out there competing for SEO gigs and often operate as individuals with small companies and/or small entrepreneurs for their customers. Often this can be lucrative but it does not build residual income and customers come and go and often these professionals are always over booked and under paid going about business this way.

Or you joined an MLM deal and you, by yourself, are trying to do all the SEO work, contacting leads, marketing, sales, telemarketing and Web Site development all on your own. Am I pretty close to fact so far? Does this sound like you?

Business owners need to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus their efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results.

Let's examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

SEO Social Internet Marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other team members sharing the load according to their expertise.

Leads are collected;

The team posts advertisements all over the Internet with common goals, to direct Internet traffic to websites. This marketing strategy is cost effective and efficient because in the vast majority of cases will produce desired result such as enticing an Internet user to click through the advertisement.

The recipients are intrigued because the product or service enables more training for them or a purchase. It is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

SEO Social Internet Marketing Teams

Fortunately, SEO Social Internet Marketing has a natural feedback mechanism which makes it easy to evaluate how well our campaigns are working. We look at the statistics. This feedback is provided in the form of code imbedded in articles containing the ads and returns the statistics generated the website visitors. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, our SEO Social Internet Marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort.

For example:

If you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it may indicate the marketing effort could have been more effective.

Can the program become automated?

In short, after a certain period of development and growth, which includes marketing and building a down line, the program should offer a level of, or complete automation.

We are providing conference style training. After learning how to do this, it can give you a chance for duplication and provides you with a lot of free time to do other things besides work. Why Traditional Marketing Strategies of Network Marketing Companies Do NOT Work.

All are some form of Cold Calling, even when they call it sharing – even though it seems as if there are a lot of telemarketers, there is really a tiny percent of the working population that are sales people.

Over Promise Under Deliver on Irresistible Offers such as – if I can show you how to make $100,000 per year, would you give me 30 minutes of your time?

Many are Time Consuming – Just make a list of your 100 to 200 friends and family, call each one on the phone, set an appointment, give a business opportunity presentation and then make them an irresistible offer. Of course, because of this fast start, you will become a Director in 30 days.

 Just forget your LIFE.   Ineffective – Very, very few to most likely none, of your friends will accept your offer. Enough said. TRY it.   Inefficient – After blowing through your one time shot on your first 200 names with no positive results, you are left with no prospects, no residual marketing material, and probably no friends.

Plus, you have no idea what to do next until you’re up line tells you to make another list. Wow! I am sure you think THAT is a great idea.

Requires an Uncomfortable Activity for non-sales type people, which is most of us. The fear of rejection and then the actual rejection that is inherent in any form of cold calling creates a vicious cycle that produces a level of discomfort is unacceptable for most people.

Small Business Marketing Ideas

Brian Walters MarketHive Marketing System 

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk Market Hive Founding Member

What are all those connections on LinkedIn for anyway?

A segment of a social network  

A segment of a social network (Photo credit: Wikipedia)[/caption]

The number of your LinkedIn connections is a critical factor in your long-term marketing success on this unique social network. If you connect with someone that has 10k 1st level connections on LinkedIn. That person's 10K 1st level connections automatically become your second level connections. their 2nd level, automatically become your 3rd.

The larger your network, the larger your reach of potential prospects.  Or, to put it another way, large networks command a larger sphere of influence.  With large networks it is apparent that you cannot know everyone in your network personally, but the advantage in my opinion outweighs the benefit of a smaller network of known associates.

As your network grows it will be more attractive for others to connect to you in order to widen their sphere of influence. For example, it is clear that a certain point, you will have to make less effort to find connections.  (It has been reported that this usually happens on LinkedIn when 3,000 or more 1st level connections have been made).

3,000 connections may seem like a big number if you rely only on friends and associates.  If you could add 30 connections per day, however, then it would take you only about three months to accomplish.  Not bad, right?

The larger your network, the more invitations will come to you, instead of having to reach out for every one of your connections. It is healthy for the growth of your network to have a mix of incoming and outgoing connection requests.  If you only send out connection requests and never receive any incoming requests, it may look unbalanced to LinkedIn. You might want to check your profile to see if there is anything that would prevent someone from connecting to you, if you notice this happening.  

Every time you post on Pulse inside of LinkedIn, your post automatically goes out to all of your first level connections.  If you have 10k connections, you have the chance for your content to be seen by over 10,000 people!  You will likely get many more views, likes, and comments with a larger network receiving your posts. LinkedIn is much more likely to promote your content on Pulse, with a greater number of views.  

If LinkedIn does promote your post, it could potentially be seen by tens of thousands of people.  It is not an easy task to get a blog post to command that kind of attention on a typical hosted WordPress blog. It takes quite a bit of time and effort.

One caution here. You will inevitably get more spammy type messages in your inbox. How long does it take to click delete?  If anyone becomes annoying and sends you repeated messages, you always have the option to remove them from your network. In my opinion the rewards far outweigh the risks, so I am busy building a large network on LinkedIn.  See the following links to find out more about the best ways to do this.

MarketHive – Social Network for Entrepreneurs

Goldfinch Digital Marketing – one-stop shopping for all your local marketing needs

Goldfinch Digital Publishing – marketing blog

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Alan Zibluk Market Hive Founding Member

Characteristics of a social entrepreneur

A social entrepreneur is someone who has decided to undertake a venture that is aimed at tackling societies most pressing problems, like famine and climate change. A social enterprise could be a nonprofit or profit business model. Two people often associated with social entrepreneurship are Blake Mycoskie, CEO of Tom’s shoes who provide a pair of shoes for a child in need for every shoe purchased and Muhammad Yunus, founder of the Grameen Bank, providing microfinance to the impoverished.

social media, business startup, markethive, entrepreneur

Social entrepreneurs embody most of the characteristics as other types of entrepreneur. However, there are certain traits that distinguish them.

Healthy Impatience

A social entrepreneur shows a healthy impatience with the way things are, according to Duke University, in a report by its Centre for Advancement of Social Entrepreneurship. CASE notes that socially minded entrepreneurs want to change things right away, know it can be done, and are often frustrated that bureaucracy and the lack of political will, impede on social changes that could benefit the masses.

Commitment to Improve Social Welfare

Social entrepreneurs are socially committed first and foremost. But what differentiates them from, a company engaging in CSR, is their ability to fully devote their time, energy and limited resources to make ensure they implement positive change. A business can use corporate social responsibility (CSR)  –  which entails everything from charitable donations to community work  –  to improve social welfare, but critics also point out that some for-profit entities use CSR as a public-relations tool.

Philanthropic

A social entrepreneur generally has a philanthropic predisposition. They also tend to distribute whatever profits are made to the socially disadvantaged, or reinvest the profit in the organisation. The idea is to grow the entity by enlisting more people, so more people can be positively affected, more lives can be saved, and much more social value can be created in the long term.

Lack of Megalomania

Social entrepreneurs don’t tend to have a megalomaniac personality. Their cause comes first, not their fame or finance. These entrepreneurs don’t have a problem letting others shine, especially their team members or others involved in local projects.

Reliance on people

Although most early stage businesses have pressures to conserve cash, this is even more true of social enterprises. Social entrepreneurship revolves around the concept of crowdsourcing, tapping into a team of faithful workers along with volunteers scattered around the world to solve the greatest problems of humanity.

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Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Market Hive Founding Member