Tag Archives: Sales

Seven Reasons Salespeople Have The Best Job On The Planet

Chris Corey

Seven Reasons Salespeople Have The Best Job On The Planet

I took my first sales job at the ripe age of thirteen. I had been working at the same car wash company since I was eight years old. I started mowing their yard, and then at age 12 they let me vacuum cars. Mowing yards and vacuuming cars is no joke in the 100-degree Texas heat. While working the vacuums, I noticed the guy who sold the washes to the customers got to stay in the shade all day. This was very appealing to me.

After paying closer attention, I also realized the salesman didn’t vacuum or wash cars. He literally had the easiest job on the lot. It was in that moment I knew I was going to be a salesman. A year later, I made it a reality. Funny thing is, I had to really sell myself as a 13-year old capable of communicating to adults. When I closed the boss on it, I proved I was worthy.

Since that moment, I’ve been 100 percent convinced salespeople have the best job on the planet. Nowhere else can you make your own rules, your own money and do your own thing. In sales, it happens every day. I’ve made a list of the top seven reasons working in sales is where it’s at.

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#1: We Make Our Own Rules

Name another job where you can come and go as you please. I’m pretty sure there’s no other position where the employee is above management’s rules either. If you’re a good salesman, you can tell the manager to kiss your ass and they just might have to do it. 

When I worked at Texas Lending, casual Friday was the only day you could wear jeans. I wore jeans every day and even the CEO never said anything. Why? Because I made them $50-100 grand every month. Therefore, they let me make my own rules. It’s a pleasure only top dogs can experience. 

#2: We Have No Income Ceiling

I don’t know about you, but I don’t want anyone telling me what I’m worth. I don’t allow another single person to place value on my worth. Instead, I’ll go out and prove my value to multiple people. I’m the type of person, who, if you put a limit on my income, I’ll put a limit on the production I give you.

Earning what you are worth is way more fun than settling for a salary. Let the salaries go to the people who are afraid to take risks and live by a budget. We salespeople can blow all our money on Friday and make it all back on Monday. Take that HR!

#3: Our Clients Love Us

One thing I love about sales is there are other departments that deal with complaints. The only time we hear from our clients is when they thank us and tell us how much they love what we sold them. We don’t have to do anything but solve problems and close.

When you’re a Grade A problem solver, your clients love you. Who doesn’t love someone who helped them fix an issue? If there’s a problem, they still don’t complain to us. They take it out on the operations and support staff.

#4: Our Employers Love Us

When you make the person or company you work for a lot of money, they love you. It’s simple math. You + Sales = Happy Employer. Yeah, the boss may have taken Dorothy from accounting to lunch that one time she uncovered a huge error that saved the company, but he’ll take someone in sales out often.

I’ve never seen a manager or CEO walk into a company and high five the operations department. I have seen them take shots at 10am with the sales team, though!

#5: We Travel Often

When you’ve got the killer instinct and the company knows it, they want you to be the face of the enterprise any chance you get. This means when they have meetings, events, conventions and the like, you’re the go-to person. If they know you can sell, they will send you to tell.

They can’t send Dorothy and Harold off to some convention as the face. They need a salesperson to do that. Nobody buys from the accounting department. So, Harold and Dorothy can just stay behind at the office, while we salesmen handle the big boy business.

#6: We Meet New People Constantly

If you’re in sales and you’re not a people person, you’re not really in sales. You have to know and like people in order to sell to them. By liking people, I mean the idea of bonding and solving another human’s problem. Every day, we are looking for new people to meet. From cold calls to networking events to inbound leads, we are constantly meeting and helping new, cool people.

A good salesman knows that when you meet people, you ask those new people to introduce you to more people…AND repeat. New people are key to growing a sales pipeline. Getting to learn more people’s stories is exciting to most of us. It’s a blast to help someone with a problem and then convert them from stranger to client.

#7: We Have Connections Everywhere

No one calls Harold in HR when they need a hook-up somewhere. They call the guys down in the sales department for that. All those new people I mentioned previously come with connections—who are eager to help a salesman.

Plus, everyone wants to know a salesman they can trust. They know trustworthy salespeople also have other trustworthy salespeople in their network. When I was a LO, people asked me to connect them with car people, clubs and pretty much anything. They knew I knew people, that the people I knew were good.

CMO Markethive Inc

Chris Corey

RYAN STEWMAN | 1.10.2016

Alan Zibluk Market Hive Founding Member

Your Business is Marketing and Not Sales: What… Impossible?

Your Business is Marketing and Not Sales: What… Impossible?

Sales is the highest paid and World’s Oldest Profession, contrary to popular opinion.  Any challenge is foolhardy because selling is the conclusion of any and all transactions between individuals involving product/services.  However, the conduit is really Marketing.  Now, what kind of IDIOCY is this being presented as Truth?  After all, isn’t all the about the Benjamins Lebowski, Cash is King and it's all about the lettuce; otherwise, why are you in business?  You don't want to be operating a Non-Profit Agency which 95% of marketers are actually operating which isn’t too encouraging.  So, what kind of marketing are you conducting and how effective is it?  It’s a critical question because different methods will yield different results at different times based on your audience’s interests.  Marketers and the industry have become more competitive and sophisticated due to increased demands by consumers.  In fact, to be effective they must function both like an economist and detective addressing what I call the W5s of a campaign (Who, What, When, Where & Why); otherwise, they will not see the pay-window.        

Now, before the core question can be answered let’s briefly examine the issue of Sales and its role in business.  Let’s look at a basic definition before we continue, “sales are sales, it’s converting any inquiry or lead into a contract or shipment”, while “marketing is not advertising.  Marketing is finding out what people want, why they want it and how much they’ll spend.  Don’t confuse marketing with advertising”.  Now, we got all the formalities out of the way, time to get to the real meat of this article.  Safe to say, sales are the final stage of the transaction but, why is the sale considered to be so important?  What was the process that motivated the buyer to complete the transaction?  There exist multiple stages involved between the start and finish and this is the sales process.  Basically, the sales process can be reduced to the following: Prospect, Connect, Research, Present and Close; however, a more in depth definition is best described by Mark Roberge at Hubspot.            

Well, it's hard to believe but, there exists an old term that holds TRUE and more importantly, an accurate measure of your ability to close a sale.  Have you heard the expression, “It’s all in the Presentation” or “you get once chance to make a first impression”?  Think about it, how do you make sales?  The process is SIMPLE (kind of); however, the execution often requires more skill to attain success.  Now, part of selling involves advertising, “promotion of a product, service or company. It features a strong call to action and promotes the benefits of that being advertised”. 

The other component of the sales process involves connecting through various methods of communication featuring your product/service.  Let’s examine some of the methods of connection: e-zine marketing, email marketing, cold-calling, videos, live webcasts, blogs, banners, online ads, search engine marketing, social networking, podcasting, twitter and mobile content, all are established methods of online marketing designed to connect with a desired target market. Again, how do you make SALES with these different methods of connecting with the masses?  Putting your product/service in front of as many eyeballs as possible with the aforementioned methods.  Seems simple but, never forget about quality content.  Sales are made based on perceived value; therefore, the most effective way of converting a prospect into a long-term customer is by educating them, addressing their interests and demonstrating how a particular product/service can render a solution to a particular problem/challenge.  Think about it, no hard-sell nor the usual rubbish by fast-talking snake-oil salesmen.

Now, back to the important question of what kind of marketing are you executing (Freebie Marketing, Word of Mouth Marketing, Close Range Marketing, etc.,) and why? The essence of the question boils down to what is called customer segmentation or segmenting customers into smaller groups to better understand their wants, needs, interests and other factors so as to provide relevant content.   Makes sense and this is why Inbound Marketing increasingly has become the standard form of marketing.

Firstly, what is Inbound Marketing and how does it work?  “Inbound marketing refers to activities (blogs, podcasts, eBooks, SEO, physical products, newsletters, whitepapers, social medial marketing and other forms of content marketing) that bring visitors in, rather than marketers having to go out to get prospects' attention”.  “Inbound marketing earns the attention of customers”.  

One primary goals behind marketing is to develop a business relationship where TRUST is established and maintained for the long-term…. similar to Marriage (lol!!!!).  Like Marriage it's not 50/50 but, 100/100 but, you are responsible for your own actions within that relationship.

When you think about that bloody insane Institution called Marriage, it's a business involving two Individuals who both marketed and sold themselves to each other and the confirmation of the Sale was “Marriage” or as I affectionately say, “Tying the Old Noose…I mean Knot”.  Like any successful relationship TRUST is vital; otherwise, no consummation of the transaction.  All transactions (monetary, personal, etc.,) involve commerce and marketing is the conduit that facilitates the process. Well, allow me now to demonstrate the benefits of Inbound marketing.

  6 Inbound Marketing Techniques Every Business Should Use

Give Away A Free Guide That’s Directly related To Your Business, what better resource can you create than a Guide that provides relevant information about the value and benefits provided by the product/services you make available to the masses.

Pick One or Two Keywords, And Optimise The Heck Out of Them, want leads and traffic then, the solution is to focus on a few keywords that are valuable, and create specific pages on your website that are for those keywords specifically. 

Build Your Personal Brand, your business is a reflection of yourself, Entrepreneurs like Jayson DeMers, Joel Gascoigne, and Hiten Shah are examples of people building businesses by means of building their personal brand. If you start a business, it’s virtually impossible to separate yourself from that business. It only makes sense to use your personal brand to build that business. Many brands such as Tim Ferriss’s and Ramit Sethi’s depend almost exclusively on the power of their personal brand. 

Ask and Answer Questions On Social Media, engage subscribers in social media sites and provide solutions, tips, suggestions to those who would benefit from your knowledge and expertise.  When you increase your presence and value online then, the benefits are soon to be received. 

Create Am Email Pop, use the popups in your business to build the email list for obvious reasons.

Guest Blog, “Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.”Moosa Hemani, Moz

Vaurn James

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Alan Zibluk Market Hive Founding Member