Tag Archives: Content

The Cannabis Industry, the Blockchain, and Dennis Rodman Gives PotCoin a New High

The Cannabis Industry, the Blockchain, and Dennis Rodman Gives PotCoin
a New High

Cannabis has been legalized in numerous states

across the United States. However, the cannabis industry is still plagued with limited access to banking services as traditional banks want to avoid dealing with businesses that engage in business activities that are still largely illegal under federal law. That is where cryptocurrencies could offer a solution.

Due to the loosening of anti-cannabis laws across America, the legal weed retail industry has grown quickly over the years and is expected to keep growing rapidly as more states debate and decide on its legality. Both the medicinal and recreational use of cannabis has been legalized in Alaska, California, Colorado, Oregon, Washington, Nevada, Massachusetts, Maine, and the District of Columbia, while the medical use of cannabis has also been legalized in an additional 20 states across the US. In late 2016, leading investment bank Cowen and Company published a report on the Cannabis industry titled, “The Cannabis Compendium: Cross-Sector Views on a Budding Industry” which postulates that the industry would grow to $50 billion by the year 2026.

However, because cannabis is still illegal under federal law, most legal dispensaries are having to conduct purely cash-based business, given most banks and other financial institutions will not allow them access to financial services as a result of regulatory constrictions. This leaves weed retailers vulnerable to theft, which criminals have exploited, as evidenced by statistics on dispensary robberies. The blockchain industry is looking to remedy this. Due to the decentralized nature and inherent security of the blockchain, it offers a unique selling proposition as a payments solution for the cannabis industry.

Dennis Rodman Gives PotCoin a New High

PotCoin was created in 2014 to cater to the needs of the unbanked cannabis industry. The coin works on a proof of stake system with an Annual Percentage Interest (APR) of five percent. The coin also boasts fast processing time with relatively low fees. Though the coin has exhibited steady growth in its three years of existence, there has been a substantial spike in its price this week due to its sponsorship of retired Basketball star and Hall-of-Famer Dennis Rodman’s trip to North Korea.

According to PotCoin spokesperson Shawn Perez, the main reason for the sponsorship of Rodman’s trip was to support “Dennis Rodman's mission to bring peace to the world." Though the visit does not seem to have any visible ties to the cannabis industry, PotCoin has benefitted from the media attention that has surrounded Rodman’s journey to North Korea. According to Coin Market Cap, the coin has shown over 70 percent growth, from just below $0.10 to $0.17 since the sponsorship was announced.

POSaBIT

Washington-based bitcoin startup POSaBIT has created a financial platform that allows customers at weed retailers to make purchases using their regular credit cards. The platform uses bitcoin as an intermediate payment system. Jon Baugher, co-founder of POSaBIT explained: “There’s no industry – whether it’s the production and sale of cannabis or the production and sale of a cup of coffee – that can operate safely, transparently or effectively without access to banks or other financial institutions and traditional services. That’s where we thought we could leverage the use of digital currency.” The technology facilitates customers’ quick and easy access to bitcoin at the point of sale who can then use the digital currency anywhere that it is accepted. The platform is already in use by 30 dispensaries in the state of Washington.

The platform is attractive to cash-only merchants who want to accept another form of payment, retailers that want to be seen as more technologically savvy so as to differentiate themselves from the competition, and for small businesses that want to maximize profits by capitalizing on digital currencies’ low transaction fees. The technology is compliant with Know Your Customer (KYC), Anti-Money Laundering (AML), and Office of Foreign Assets Control (OFAC) regulations while complying with laws regulating the cannabis trade. Since the platform reduces the reliance on cash as a medium of exchange, it is making dispensaries safer working environments for employees as there is less of an incentive for theft.

SinglePoint and First Bitcoin Capital

Holding company SinglePoint and blockchain technology provider First Bitcoin Capital announced a partnership on June 6. The joint venture agreement aims to create an efficient and workable payments solution for cannabis retailers using blockchain technology. Greg Lambrecht, SinglePoint CEO, explained: "In January 2014 SinglePoint announced and started working on a bitcoin payment solution, shortly after we recognized the issue of minimal user adoption of digital currency. The payments industry has rapidly changed since that time. There is now tremendous momentum and demand for bitcoin acceptance as an alternative form of payment.

This Joint Venture with First Bitcoin Capital is perfect timing. Bitcoin payments are catching on, and cannabis dispensaries need a solution fast." SinglePoint has previously worked with leading companies such as AT&T, T-Mobile, Sprint and Verizon on technology integration systems that have allowed for a more robust use of communication technology as a payment solution. The company now hopes to use this experience to create a workable solution for weed retailers.

Greg Rubin of First Bitcoin Capital stated: "We are optimistic that our partnership with SinglePoint will produce positive cash flow to our bottom line. Between the two of our companies, we will have the ability to develop a best in class solution, and SinglePoint will be able to help in distribution. We look forward to providing cutting-edge products and services to all states through the establishment of this new venture." “As with the massive and widespread adoption of Bitcoin worldwide, the two companies will pursue opportunities to leverage their payment technology background and develop a proprietary solution specifically for high-risk payment verticals including the cannabis industry.” the press release adds.

The two companies believe they have found a way for a smooth customer experience at the point of sale at weed dispensaries. Using SinglePoints’ technology integration experience and First Bitcoin Capital’s tech background, the company will create an “all-encompassing payment solution” for the retail cannabis industry. The platform will be easy to integrate into the existing point of sale machinery through a simple download. With the retail cannabis industry set to grow quickly in the coming years and the continuing lack of regulatory support at the federal level, it seems like the industry will have to rely on blockchain technology and digital currencies to facilitate easy trade and to securely store its profits.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to Learn more about -Bitcoin.

Alan Zibluk Market Hive Founding Member

The Amazing Power of Blogging

The Amazing Power of Blogging

Original article by Tony Cordingley

So what is a blog? After all, it just looks like a regular website to many people. In fact, it is one of the best ways of holding a conversation online. You can hold this conversation with as many people as you want and it is only limited by the amount of people who come to your blog.

What is a blog?

It is a great way to connect with people especially those with similar interests to yourself. Simply put up interesting or controversial thoughts and opinions and invite comment. If you have a particular passion you can easily attract interest from similarly passionate people and stimulate further interest in the subject.

Of course, it hasn't taken long for commercial interests to cotton on to this and see the money making opportunities inherent in this technology. The main object here is to establish yourself as an authority on a particular subject and to build a profile for yourself.

This can work for anybody from an internet marketer selling money making products to your local real estate agent or neighbourhood lawyer. However, building credibility has it's cost. You need to maintain contact with your readership and regularly write interesting and valuable content for your blog. This regular input is the most daunting aspect of blogging unless you are a skilled and competent writer. Fortunately, these written pieces do not have to be very long but they do need to be regular, especially if you are also hoping to get noticed and indexed by the search engines. Getting on the first page of Google is incredibly good for business.

Blog

Be careful to avoid blatant advertising in your blogging. Otherwise, it is all too easy to put people off. A casual recommendation is the best promotion. Building your profile and authority will have all the positive spin-off to bring people knocking on the office door. Encourage questions that can showcase your knowledge in your answers.

Google alerts can be emailed to your email address daily and can be a source of inspiration on what to write or discuss with your readership. Regular attendance at online forums on your subject will also give you ideas on what is of current interest on your subject.

How to start a blog

Blogging can be purely a platform to share your passion on a chosen subject or it can be a great way to build your business. If it is for building your business be careful not to be too obvious about it. Give good content, good advice and be open and conversational and you can't go wrong.

Blogging is incredibly easy to set up. Google's Blogger.com or WordPress are very easy to set up even for those challenged by technology. And there is now also a new blogging platform for entrepreneurs called Marketive. There is no need to do anything fancy just blog regularly with good content and try to remain current with what is happening in your niche.

 


Start your free MARKETHIVE Blog today, join Markethive! >>> https://markethive.com/stephenhodgkiss

Alan Zibluk Market Hive Founding Member

Boost Your Success as a Blogger – 7 Tips

All blog writers want their blog to be successful—this is the one thing they all have in common. For most blog writers, success is loyal followers.

Regardless of when or why you began your blog, a few modifications here and there to your blog and your mindset can transform things for the better.   Here's a list of 7 tips to help you be successful as a blog writer.

1. Finding Your Niche

This little bit of advice has been jumping around the Internet since the beginning of the first effective blog.   Still, a lot of beginning writers don’t take this advice, partly because a lot of new writers aren’t sure what to write about and partly because they don’t know what a niche is.

Niche is described as, “a specialized but profitable corner of the market.”

What we really mean when we say to “find your niche” is to slim down the focus of your blog.   Referring to anything and everything that comes to mind is great if you’re composing for yourself, but visitors may discover it to be disorderly and challenging. What visitors really want is an assortment of relevant and beneficial content on the same subject to help fix an issue or query.

Examples of areas include:

  • Health & Wellness
  • Marketing
  • Finance
  • Writing

While it’s correct that there are blogs on essentially every industry, the key to really succeeding and reaching your focus on industry is to filter your subject even further. Choose a gap in the marketplace and concentrate on that. This will decrease competitors while making you a go-to professional in your industry.

An example would be if you desired to start a blog about your travels.  Instead of concentrating on travel in general, you might concentrate on an individual nation or town. That way, you are likely to become the number one go-to blog for people who will be visiting that area.

2. Self-Promote

Promoting your own venture on public networking or within your team of buddies is overwhelming for a lot of people. You don’t want to appear to be boasting, and you definitely don’t want to come across looking like spam.

If you want to be successful, however, you have to tell others to get the word out, and who better to do that than you? It’s all part of the marketing procedure, and writers have to figure out how to use public networking and use feedback on blogs to promote themselves.

Many writers and public networking lovers recommend using 80% of your public feedback and shares to enhance other people’s works and 20% of it advertising your own services and products.  Sometimes tooting your own horn isn’t all that bad. The key is to find balance between self-promotion and humbleness.

3. Build on What Works

Use your web page statistics and comments feature to see how visitors respond to these new concepts. If you’re not seeing any sign of a response in your statistics, study visitors to see what they think.

Experimenting is all an element of the procedure, so don’t be worried about trying something new. Start guest posting, a new weekly blogging series, and try placing ads.

Testing one thing here or there isn’t likely to harm your writing exercise. Some of these tests often lead to a surge in visitors. What's promising is that you can always dump the ones that don’t work.

4. Perform an “Above the Fold” Test

Above the fold includes the content you see when you first view your blog. It’s anything that you see without scrolling.

Since you only have a few moments to create an excellent first impression and help visitors determine what they’re looking for, you want the most essential info above the fold. For example, individuals should be able to tell who you are and what you do without scrolling. If it’s not obvious in your blog headline, there is value including a tag line. If you want to highlight your call-to-action, that should appear above the fold as well.

Test your own site by using the Clue App to set up a free 5-second test.  Don’t like the results? It’s worth rethinking your website layout.

5. Make Your Blog Sticky

Sticky is a term that means you’re motivating individuals come back to or stay on your blog. For example, you might link to an appropriate article from your blog’s archives. You can do this within the material, or you can list additional sources at the end of each short article. The idea is that these hyperlinks point to your own material and offer visitors more in-depth information on the topic or a related topic.

As you do this, everyone is more likely to keep coming back and subscribe to your  blog. You can also make your blog sticky by inviting visitors to subscribe to your blog or by making your RSS feed available with the click of a button.

6. Ways to Extend Your Blog

To get individuals to stay and keep returning, it’s worth increasing  your reach outside of simple blog posts. This allows you reach more individuals who appreciate other types of content and contact, and it keeps your blog from getting boring.

Examples of ways to increase your reach include:

  • Releasing videos
  • Starting a podcast series
  • Hanging around industry forums or social media
  • Sending out newsletters

7. Create Quality Content

People have been saying it for a long time, and the saying still applies.  CONTENT IS KING!

Without well-written and interesting material, your blog isn’t going to go anywhere. Yes, your blog style and your promotion methods are essential, but they’re essentially ineffective if you don’t have quality material. Individuals may come because of the promotion, but they’ll remain when you provide material they need.

Pro tip:  Developing material customers “need” can include anything from educating them on something to offering them entertainment.  While writing a blog about yourself can have its advantages, you should always be concentrating on fixing the reader’s issues first (whether they are looking for advice or a good laugh.) 

Fulfilling your visitors’ needs is what will generate visitors to sign up to your blog.

If you believe that my message is worth spreading, please use the share buttons if they show at the top of the page.

Stephen Hodgkiss
Chief Engineer at MarketHive

markethive.com


Alan Zibluk Market Hive Founding Member