Press releases are a great way to get your content out there.
They can be used to announce a new blog, website, videos, or to be controversial within your content. They are a phenomenal way to ramp your business and get exposure.
The first thing you want to do is look at some good press release sites. One that is recommended is www.prlog.org. The one thing about this site though is they don’t allow you to sign up using popular email accounts. If you have a Gmail account, Yahoo account, or Hotmail, you can’t use that to sign up and submit a press release through their service. If you already have a domain out there and your own email, then you can use www.prlog.org.
Keep in mind that this is all about being a no cost program. So we aren’t asking you to go out and do any of that until you have generated some revenue. I do want to point out though that this press release site service is a good one. They offer lots of examples of content that people include in a press release.
The site gets lots of exposure; it is always ranked very high up in the search engines. It is a reliable free source to get your content on. Another really good site to look at, and you can’t submit here as it isn’t free, is www.prweb.com. If you go to the News Center, you will find all of the new press releases for the day. It is a really good way for you to find out what is going on and to see what types of current press releases are out there.
Then you can go from there and determine how to write your own press releases and the types of information to put in them. That is the value of www.prweb.com. Click the news center, and you will see there are lots of types of press releases. For example, one that I want to point out is a survey result. You can get those survey results for something in your niche market. You can use that information to create your own press release for it to share that information.
There are several sites I go to that actually help me to find free press release sites to post to. I go to www.google.com and type in Submit Press Release Free. This will give you a good idea of what is out there currently. Put in quotes around those words and you will get the best results. You will find several websites that jump out. You can get an idea here of what you can use.
Most of them are self-explanatory. You need to create a username and password. You can create accounts on a few of them and then you can set up your press release there. Some of them ask for a business name and a few more details. You can just tell them that you are in a certain niche market and that you are trying to share information with people about what your products are in that niche market.
The title of our press release should tell a story. It should encompass what your press release is going to be about. For example, Controversial Video Reveals 5 Ways that People Can Improve their Golf Game. A good summary should also be there to tell what your press release is about. At www.pressrelease.com, they give you a template.
You need a good introduction.
Again, I recommend you look around to see what a good press release should look like. It is very simple to get a press release submission done on most of these sites. Another that you may want to check out is www.pressrelease.com and you can get started there with creating an account and then posting that.
Many of these free press release sites do ask you for a company name and address. If you aren’t comfortable with putting in your name and your home address while you get started, don’t do it. You can just skip doing press releases for now until you get that all set up with an outside source. If you do want to move forward with it, you will need to enter what it asks for them to approve your account.
Your headline should be catchy and keyword rich for any press release.
Your body needs to say who, what, where, when, and why. It needs to have a call to action too such as a link to your website. Make sure you choose a free press release.
Some of the sites have different types that you pick from. You may be asked to list your keywords.
Make sure you stay within the guidelines of what the press release site allows.
Some of them are strict and you don’t want your press release to get declined. If you do it the right way, a press release can be a great way to get more exposure and more traffic.
Brian Walters SEO
Brian Walters MarketHive
Alan Zibluk Market Hive Founding Member