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Writing Articles as an Affordable Internet Marketing Method

Writing ArticlesWriting Articles as an Affordable Internet Marketing Method

From Google, a keyword suggestion tool, you will see the millions of searches done to a certain keyword. When these keywords are typed on search boxes of search engines, indexed websites containing articles with those keywords will be displayed. And this is what leads traffic to websites with keyword-rich articles. Yes, the magic word is articles.

Content is king. You can say that again. That is why writing articles is one of the most utilized Internet marketing media today. Internet surfers just can't get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.

Why is this so? Here are the benefits that writing articles can give your Internet business.

1. It's absolutely free.

Too good to be true? Not. Okay, you have to pay for your Internet Service Provider. That's it. All you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills come.


2. Your website will be noticed in a short period of time.

Submit that article of yours to article directories that get the most web traffic and in no time your web site will be crawled. That is if you don't forget including your resource box or byline.

3. Obtain back links automatically.

When you submit your articles to directories, surely, other websites will make use of your article too. With the copyright terms of your articles, the URL of your website will still be intact and will subsequently direct more traffic to your website.

4. Improve your link reputation.

As an Internet marketer, if you plainly display your products on your website, you will not gain much conversion rate. Conversion is when your traffic converts to sales. You have to show that you are knowledgeable on your field. And what better way to show that than by writing articles that will allow you some bragging rights, right?

Just make your creative juices flow and jot down or key in those ideas quickly to jumpstart your article writing momentum. With those benefits listed above, a writer's block is the last problem you will ever be able to surmount.

5. Improve your link popularity

Because of the emphasis placed on link popularity, increasing the number of quality links to your site can improve your search engine ranking. You gain link popularity with the search engines for having quality inbound and outbound links. Quality links are defined by their content relevancy to your site as well as their own.

An additional idea to consider for increasing link popularity for your web site is in the creation of a "link magnet" described below. Avoid "link farms", aggressively purchasing links or having too many links. Search engine optimization (SEO) tips and information on the areas to avoid with regard to links is also described in further detail below.

https://moz.com/learn/seo/external-link

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk Market Hive Founding Member

Should Freelancers Ever Work for Free?

You've just been asked to work for free, perhaps with a promise of "great exposure." What should you do?

working for free

Whether it comes from a family member or even a potential new client, most freelancers have been asked to work for no pay. Perhaps the request was from a family member that doesn't realize the amount of time put in to the request, or from a client who would like a trial run before hiring a new freelancer. But should freelancers ever work for free?

The question has stirred up debates among freelancers, some insisting it's necessary to work for free in order to get started, others saying that it devalues the work and brings the price for that work down. There's merit to both sides of the argument – here's what freelancers should consider when they're asked to work for free.

Value matters.

Say you are ordering at a restaurant you've never been to before, and you want a really great pizza. There are two options on the menu– a $5.99 value pizza and a $15.99 deluxe pizza. Which pizza do you think is better? Most consumers will say that $15.99 pizza is better, because there's a value associated with price.

The more an item is priced, the more value people will associate with it. Most will automatically equate that $5.99 pizza with a greasy one-topping pie, and that $15.99 with a topping-filled tasty dinner. The same thing applies to things that are free. When you give your work away for free, it can send a message that you are a low skilled freelancer, because there's little value associated with something that's free.

Since free things have little value, freelancers should never work for free, right? Well, not necessarily. Whether or not a freelancer should do some work for free depends largely on the situation. Here are some examples:

When you should work for free

  • When you are a new freelancer, and you have no portfolio, you may need to work for free so that you have samples to show paid clients. This is just temporary – a few free projects to show what you can do. Don't place free bids for clients actively seeking freelancers; instead try seeking out a nonprofit and volunteering, creating a product for yourself (like a blog or logo) or opportunities such as guest posts that double as a marketing tool.
  • When you work in exchange for marketing. Sometimes, you may not get paid in monetary form, but through exposure. A prime example is the Huffington Post. While they have some paid writers on staff, they publish a lot of guest posts for free. Many writers have grown their business exponentially after guest posting for a large site like Huffington Post, because it offers a big boost in their credentials. That's not to say every freelance writer should write guest posts for free, but for some it is a great marketing tool.
  • When you trade services. Say you are a freelancer writer that needs a new logo, and say you meet a graphic designer that needs to update their website copy. There's certainly nothing wrong with trading services.
  • When the person that's asking is your mom (or someone equally important to you). There's undoubtedly some people in your life that you owe. Just be sure to set a limit and decide how far to extend family freebies (or if you want to do them at all).

When you shouldn't work for free

  • When you have a solid portfolio. I've come across this many times – a potential client asks for sample work done specifically for them, despite having very similar work in my portfolio. Charge for that work. If you are creating something that the client will be able to use, they should be paying for that service. When asked to do a test trial for free, politely tell them your rates for that work. Point them to your existing samples, and mention that it does not have to be long term if the first project doesn't work out. Again, when you offer work for free, you lower the perceived value of your service.
  • When the client reaches out to you for something like a free guest post, that should be a warning flag. That's sort of like asking for a gift, it's not exactly polite or good business practice. If they like your work enough to contact you, they should like it enough to pay you.
  • When your work isn't going to be connected to your name. Make sure before sending out any guest posts or similar "free" marketing efforts that you know how it is going to be used. If you create a guest post or cartoon that isn't linked back to your website, you've wasted your time. Take the time to write down exactly how your work is to be used and make sure both parties agree.
  • When the work isn't "evergreen." Sometimes, you may not get paid right away, but will reap rewards over time. A classic example is starting your own blog. You won't get paid one lump sum like blogging for a client, but those blog posts will continue to earn advertising revenue long after you've completed them. If you do need to create a portfolio, a great way to do so without working for free is to create a blog that has potential to earn you money down the road, long after you've completed it and are getting paid clients.

Most freelancers, at some point, are asked to work for free. For the most post, free work should act as a red flag. When freelancers offer work for free, it devalues their services. Time is valuable, so freelancers shouldn't work for free, at least not often. But, in a few cases, working for free can be a good marketing tool, and may be necessary for freelancers who have no portfolio.

What do you think? Have you ever worked for free? How did it turn out?

If you believe that my message is worth spreading, please use the share buttons if they are visible on this page.

Stephen Hodgkiss
Chief Engineer at MarketHive
markethive.com


Alan Zibluk Market Hive Founding Member

Why Internet Marketing Does Not Work Without Some SEO

internet marketingWhy Internet Marketing Does Not Work Without SEO

Search engine optimization (SEO) should be considered a critical element of any Internet marketing strategy. This is important because there is so much which can be gained from SEO in terms of Internet marketing and advertising.

Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is essentially gained from ranking well with search engines.

This article will provide insight into what SEO is and will explain why Internet marketing requires at least some degree of SEO.

SEO optimization is a strategy in which a website is designed to obtain favorable search engine rankings from popular search engines. This may be achieved in a variety of different ways and optimal SEO strategies combine a variety of different strategies to complete one well orchestrated SEO campaign.

http://brian-walters-online.com/flyers/WP-setup-and-blogging.pdf

There are several elements to consider when attempting to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is one of the most common SEO strategies and essentially involves using relevant keywords often in the content of a website to demonstrate the relevance of these keywords to the website.

This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords should also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to believe the first opportunity to incorporate keywords is in the first line of visible text on the webpage.

This is not true because search engines crawl the code of a website as opposed to the visible content on the website. This means there are multiple opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who realize the potential for incorporating keyword into the code gain an advantage over competitors who only incorporate keywords into the content on their website.

Another area of concern which is very important for those who are interested in SEO is inbound links. Inbound links are essentially links which reside on other websites and direct traffic to your website. These links are considered important because many search engines place a value on inbound links because they are essentially an example of one website recommending another website. However, when obtaining inbound links it is important to do so from other websites which rank well with search engines because many search engines consider the rank of the original website when determining the value of the inbound link.

Now that we have briefly explained some of the main concept of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so important because most Internet users highly value the results of search engines and are likely to only visit to ranking websites when they search for a particular keyword. Internet users trust search engines to serve the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results.

This means websites which rank well essentially are receiving a great deal of free advertising from search engines that place their website in a key position. Website owners who do not invest time into optimizing their websites miss out on a great deal of potential web traffic.

Article by:
Brian Walters SEO

Skype: tuneup_bj

Brian Walters MarketHive
http://brian-walters-online.com/

http://briansmarketing.net/

Alan Zibluk Market Hive Founding Member