Niche Marketing – Why It Is So Important

If your website is not producing as much revenue as you would like, chances are you are guilty of not targeting your audience correctly.

Today's business environment is so competitive that a small business best bet is to focus on developing niche products where there is less competition from large firms.

Take the online book market. Amazon.com dominates the field, so smaller start-ups are wise to focus on books in specific niches. There are sites for best sellers, out of print books, used books, Oprah's Books, teen books and so on and on. Imagine a small company trying to compete with Amazon's huge inventory and variety. Then imagine that same company aiming for more depth in a much smaller field.

Another reason for niche websites is because you want to get listed in the top 100 sites on any particular search engine. By making a website based around a highly focused niche you reduce considerably the number of competitors that you have. This makes it easier to rank well in the search engines (the first 3 pages, or top 100 sites). Without a high Website ranking it is not possible to attract free search engine traffic and hence free visitors.

If you are an affiliate that thinks big and joins dozens of programs, you are in for a bit of a shock. Your site is indistinguishable from a myriad of others, no one knows it exists, and you are very lonely. Am I right?

You need to promote what you join, and it is impossible to promote that many programs effectively. You won't succeed at any of them, you will lose interest, and your business will disappear.

Instead, you need to focus on one thing that you love and create a lot of good content.

Everyone who has a website is constantly trying to improve their search engine rankings by optimizing their websites and getting inbound links etc. However one of the easiest ways is to create content that no one else has – unique content. Unique content written for an extremely focused niche market is a sure ticket to promotional success.

If your website contains your main keywords as well as a variety of related ones, used in a natural way throughout your pages, you will out perform your competition with fewer, less targeted pages. Using all these keywords throughout your pages also makes your content more interesting, rational, and satisfying. Imagine that…the question is not whether you simply occupy a niche, but how much obscure secret stuff you know about it, how much of an expert you are about it, how passionate you are about it, and if your site is interactive and fresh.

Yet another example of "build it and they will come."

Alan Zibluk Market Hive Founding Member

How To Eliminate 90% Of Your Regret And Anxiety …

How To Eliminate 90% Of Your Regret And Anxiety By Thinking Like A Roman Emperor

Do you know what Steve Jobs, John D. Rockefeller, Amelia Earhart, and Ulysses S. Grant have in common?

They each possessed the talent of turning obstacles into opportunities drawn from the Stoic ideologies of Roman Emperor, Marcus Aurelius.

While living our lives, it’s very likely that you will run into some pretty distressing events, and at other times it’ll seem like everything is running exactly as it should with very few discomforts.

And arguably, the more interesting and worthwhile a life goal is, the more sacrifice and inconvenience will be required from you up front. Yet we often find ourselves complaining about all the little things that happen to us during this path for greatness.

It stems from the false assumption that somehow we can have it all: build that amazing startup and never deal with rejections; live your awesome lifeand remain unexposed by all of its obstacles.

To achieve greatness, you need to re-program your brain to not think this way — it’s unrealistic and self sabotaging. It won’t help you achieve worthwhile goals since worthwhile goals are almost guaranteed to put you through adversity.

Most importantly, your brain is telling you that you are dominated by circumstance and the decisions of other people, instead of letting it be a force of your own. You start to subconsciously prioritize pleasure over pain, making it really hard to truly start executing on your vision.

So the question is not how skilled of an entrepreneur, artist, or writer you are, but can you keep it steady and focus only on what you can change, no matter how much external events may fluctuate?

Part 1: Develop the Skill of Eudaimonia

 

Keeping your irrational emotions in check during tribulations is not easy to develop since your brain is always telling you the react the way it’s been conditioned to. But it’s a skill that can be cultivated so you can focus your energy on solving problems, rather than reacting to them. It’s the key to making your life successful all on your own.

The Greeks refer to this state as Eudaimonia, which is defined as a contented state of happiness. In a more literal sense, eudaimonia means to have a good indwelling spirit to make the right actions. Unfortunately, today we associate ‘happiness’ as a subjective feeling rather than an objective state that characterizes a well-lived life irrespective of the emotional state we experience.

Realize that it isn’t outside influence that make us feel something, it’s our inner thoughts that create our feelings (which often stress us out). When this happens, we point the finger at external events, but all that does is create more conflicts in our minds. When we avoid the reality of an uncomfortable situation — meeting a deadline, boss’s urgent email — we weaken our self-disciple and harm ourselves.

Another way of applying this principle is asking yourself:

Does getting upset or panicking provide your with better options?

Sometimes it does, but more often it does not.

If an emotion can’t change the situation you’re in, it’s likely a destructive one.

I’m not saying to stop feeling everything. If you need to take a moment, go right ahead and feel it. But be prepared to tackle emotions with logic because with enough logical questions and statements you’ll get to the causes, which are much easier to comprehend.

“Today I escaped anxiety. Or no, I discarded it, because it was within me, in my own perceptions — not outside.” — Marcus Aurelius

 

Part 2: Fear nothing

 

Fear can only enter the mind if you want it to. If you choose not to be afraid then fear will simply vanish.

Premeditatio Malorum is the technique of overcoming problems by vividly imagining what it would be like to face those misfortunes in order to practice gratitude and prepare for the worst.

Here’s some of mine:

I imagine losing my startup. We don’t close our next round of funding. Our main customer acquisition channel fizzes out. My co-founder leaves the company.

Everyday when I call my girlfriend, I feel in that moment that it could be the last time I ever speak with her. It keeps my appreciation fresh and strengthens our relationship.

A good one by Steve Jobs is reminding myself that I’ll be dead soon. It could be tomorrow or in another 80 years, but nothing helps me focus more than thinking about death.

“Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life.” — Steve Jobs

 

Part 3: Use Pain As Your Teacher

 

Just as physical pain is caused by a bodily injuries and sickness, mental distress is caused by the wrong belief system and incorrect judgements.

But living with pain could help us develop endurance and inner calm instead of mentally destructive passions. Remember, emotional reactions are natural — it’s how you respond to them that’s important.

Marcus Aurelius describes pain as something that is neither good nor evil. It’s something that hurts without discrimination, but like everything else in life, it will end eventually.

The Negative Visualization Exercise

 

Here’s a practical exercise I learned from Tim Ferris to accomplish big goals by defining your pains:

  1. Take an 8 x 11 paper and make three columns.
  2. On the top write something big you want to accomplish (quit your job and start a startup, move to Bali, write a fiction novel, whatever).
  3. On the first column write the worst possible things that could happen if you made that decision.
  4. On the next column, write how you could minimize all of that from happening.
  5. On the last one, write how you could get back to where you were originally. Like getting back to the industry you left to start your own business.

I did this when I decided to start LawTrades and not work for a firm straight out of law school. On a scale of 1 to 10 I assigned a pain level of about 3 (I could always work at a law firm if it didn’t pan out) and a life changing score of 10 (wake up everyday loving what I do).

“Named must your fear be before banish it you can” — Yoda

 

Part 4: Respond, Not React

 

Don’t react to the world. You may respond but not react. A response is an action taken based on logic. A reaction is an impulse based on an emotional state. Your reaction will not alter the world. Your reaction only changes you. Your response is what will change the world.

The Cheat Sheet

 

  • All is temporary
  • Do everything as if it were the last thing you do in your life
  • Have nothing you are not prepared to lose
  • Accept what can’t be changed
  • Refuse to be a victim
  • Practice misfortune
  • Negative visualization
  • Don’t let emotions override what your mind tells you

If you enjoyed this piece, hit that cool ‘share’ button to spread the love to the world. Thanks!

 

Stephen Hodgkiss
Chief Engineer at MarketHive
markethive.com 

Alan Zibluk Market Hive Founding Member

MarketHive is an inbound marketing system for businesses

MarketHive is an inbound marketing system for businesses.

Inbound marketing is a communication process with respect to marketing and advertising, generally facilitated by an open, two-way dialogue, much of which is expedited by social media.

Market Hive is more than a social media model though.

Most of us use Facebook and other social media in the usual way usual way, catching up on family, world news and holiday remembrances are just some of the thousands of ways Facebook and other social media programs are used.

But Market Hive is more than that. Not only can you make and assemble your blog you can post it out to many sites from the one place because all the social icons are there in various in market Hive and more are being added as we speak.

Now while you assemble and post these ideas and content to these established Social Media accounts achieves a certain amount of recognition, it is not the whole story.

Because recently some tools have now been added to Market Hive that can place your posts on your own domain. The WordPress plugin and the RSS Blogging Tools, Blog Sharing, RSS Cocktail and RSS Parser Code all help to get your content into the domain Search engines.

Market Hive WordPress plugin Training

https://youtu.be/x4DxMFkz8Ms

So now you have 2 sources of “fuel” for your business where the search engines can double your efforts: – Social Media awareness of your business and Search Engine placement of your domain information based on keywords and content.

So the integration between the already established social media systems, the Market Hive domain itself and a series of search engines Yahoo, Bing and Google, give you, if your using Market Hive a unique value to your content, posts and videos.

Market Hive can boast in the number of tools availabe that are way above the current offerings out there. Our marketing tools include: –

A state-of-art blogging system

Lead Capture Pages integrated with our own autoresponder design

Email Broadcaster is in addition to our autoresponder system

Group Blogging mixed with private blogs, so no limit in our Blogging System management

RSS Feeds for Personal Blogs and Group Blogs

A WordPress RSS Plugin for bringing your posts already in market hive into your own domain

Social Media integration

Powerful in-built SEO for all the content posting

In essence MarketHive is a complete system that could even allow you to relate your aspiring business needs to a high end marketing department within the walls of your own business.

After all; link generation, article writing, blog posting and customer contact through your Blog network can work in any business.

Put all that together with Videos to YouTube posting, Forum participation all these assets are in Market Hive make it a truly a one-stop online internet marketing control panel.

Begin now Take a look at the market Hive Alpha program

https://www.youtube.com/embed/lrSWFdeG478

 

Article by:

Brian Walters – Board of Directors and Alpha Founder.

For information on Market Hive

Contact me at skype: tuneup_bj

Market Hive
 

Alan Zibluk Market Hive Founding Member

Basic Inbound Internet Marketing Terms

Getting started with inbound internet marketing can be intimidating for beginners. You are likely to find yourself bombarded with words and terms you have never heard of before. Finding your way through things and becoming familiar with inbound marketing is easier when you understand the jargon. The following are some of the words you will come across.

Website Traffic – is basically the popularity of a website. It is often determined by the number of visits and visitors to a website. Traffic to a site is important because it is what brings in the revenue. These are the people that you sell to or those who buy from the advertisers on your website. Website traffic can be generated in many different ways.

Search Engine Rankings – the position that your website holds when looking at search results. Normal rankings are from number 1 to number 10.

Page Rank – a numerical value defined by search engine Google. This weighting gives a rough estimate of your webpages importance as a whole. This term was coined by its inventor Larry Page.

Search Engine Optimization (SEO) – This term refers to the method used to improve the visibility of your website in search engines. This is done using unpaid or natural search results.

Keywords – This is a word or phrase that people enter into search engines to find what they need. These are also the descriptive terms which may be attached to the content on a website.

Link – This is short for the term hyperlink, this is a reference to a different website or web page. These are like buttons which can take you directly to the information that you need. They are clickable and usually differ in color from the other text, are bolded or underlined.

Link Building – Is a process of creating appropriate links to your website in order to increase ranking. The links used are often from external websites. This aims to drive traffic into the website.

Backlinks – Is also known as inbound links, these are incoming links from other websites to your website. Search engines often measure these and use it as important criteria for rankings. Commonly, the more backlinks a website or page contains the more popular it is. This will also mean that the information in this page is more useful or important.

Anchor Text – Is a word or words that are used to create a link. Not all links that you will find in articles and websites are presented as a URL. When you have anchor text you will only need to click on the specific words to get to the website or page being linked to. Anchor texts also help improve ranking for the keywords you use.

Article Marketing – Is an inbound internet marketing strategy used by website owners to create incoming links and generate traffic to their websites. As a result of this, search engine rankings are increased. Article Marketing entails writing about a specific topic or field as an expert and inserting links to your website in the content.

Niche Marketing – Is targeted marketing for a small part of the market with unmet needs. It focuses on what smaller number of people need and want in order to bring in revenue.

Conversion Rate – This is the ratio of visitors in a website who actually buy a product or service after viewing the content. This is defined by the number of goals achieved divided by the number of visits to the site.

Alan Zibluk Market Hive Founding Member

MarketHive and the Alpha Founders Program.

What about MarketHive and the Alpha Founders Program.

MarketHive is an inbound marketing system for businesses. Inbound marketing is a communication process with respect to marketing and advertising, generally facilitated by an open, two-way dialogue, much of which is expedited by social media.

Market Hive is more than a social media model though.

Sure we use Facebook and other social media programs in the usual way we all know, by posting ideas and content to these established Social Media accounts. But the integration between the already established social media systems and our system is unique in terms of what the Market Hive system is all about.

Launched after 2 years of research and development, we boasts in that we have a number of tools that are way above the current offerings out there. Our marketing tools include: –

A state-of-art blogging system

Lead Capture Pages integrated with our own autoresponder design

Email Broadcaster is in addition to our autoresponder system

Group Blogging mixed with private blogs, so no limit in our Blogging System management

RSS Feeds for Personal Blogs and Group Blogs

Social Media integration

Powerful in-built SEO for all the content posting

A WordPress RSS Plugin for bringing your posts already in market hive into your own domain

Watch the Video NOW about using our WordPress Plugin.

https://plus.google.com/103289401809902951297/posts/g1AYTBkYyTw

In essence MarketHive is a complete system that allows you to replace your high end Marketing Company, make and link your Blogs together, post to Videos to YouTube and participate in Forums. All these assets are in Market Hive make us a truly a one-stop online internet marketing control panel.

Integrated Marketing Tools allow you to operate your business using the strength of the Internet helping you receive lots of "web traffic" filled with people searching for your particular product or service.

The ease of navigation makes the site a pleasurable experience. The tools are even better. You will have to grab a free account in order to get access to these tools.

Uh Oh — I almost hear you thinking that because the tools are free, it may not be real good.

So let’s get things straight — I am here to say that MarketHive is a power house of Internet marketing Tools on one site. If you pass this system up, you are missing the mark big-time!

This platform will be big thing on the internet. I have been working with the owners of this system for the past decade and they do mean business.

Begin now Take a look at the market Hive Alpha program

Article by:

Brian Walters – Board of Directors and Alpha Founder.

Market Hive

Alan Zibluk Market Hive Founding Member

Draw Attention to Your Website With The Following Great Tips

If you have ever spent a moment's time looking for something on a search engine of your choice; you have seen the results of powerful search engine optimization. Everything that came up first on that list was placed there through careful marketing techniques. You can learn some of these same techniques by reading through the rest of this article.

Write titles suited for the search engine spiders as well as for your readers. Clever titles don't usually convey the content of the article. Instead of being cute, simply create titles that tell the reader and the search engine robots what the article is about. Your title should make it clear that the reader will get something good from the article.

Make sure to research your keywords before placing them into your content. Try using websites like Google's Keyword External Tool or Word Tracker to see what keywords are "hot" when it comes to your subject matter. By strategically using and placing keywords like this, you can raise your ranking in the search engine results.

You can easily learn SEO or search engine optimization online by using the many guides that are out there. Each search engine has a similar way to place the content of your website into a SEO type arrangement to generate higher rankings and visibility. The trick is to learn how to do it.

Obtaining your search engine optimization goals can be made easier by using graphics and images. Use low resolution images because high resolution images will increase loading time. Key words within the images themselves will be read by search engine spiders. People enjoy seeing images and graphics on a website and it can help describe your article, blog or product as well as produce search engine results for optimal traffic to your site.

Learn about the different types of external links that could increase your websites search engine rankings. The four main types are reciprocal links, directory links, paid one-way links and natural one-way links. Search engines rank each of these links differently, so educate yourself on the pros and cons of each before beginning your external link campaign.

Take the time and learn how to create a sitemap. Search engines have a much easier time finding links on your site if you have an included sitemap. It doesn't actually move up your rankings but it does make it easier for your content to all be found.

Focus on finding other popular sites with a similar idea and create an opportunity for inbound links. These inbound links will increase the incoming traffic from these sites and continue to boost your ranking on the larger search engines. You should never spam or harass other site owners, but most times they will not mind helping you set up as long as you are fair and link back.

If you wish to have your company, website, or blog listed among the top leaders when your topic is searched, you are going to need to follow some of these basic tips. After which, you can expand outwards and twist the marketing campaign. Hence, better suit your audience or niche. All it requires it time and will power.

 

Alan Zibluk Market Hive Founding Member

10 Types of Content That Will Drive You More Traffic

Content marketing is more than writing blogs. Way more

If you’re just getting involved in content marketing, the first thing you need to do is launch your blog and start writing.

Then, when your blog is established and purring along, try throwing in a new type of content. I predict that you’ll immediately see a difference — fresh traffic, targeted visitors, higher conversion rates, and better SEO.

But before I share the 10 types of content that will drive you more traffic, there are a few things you need to know:

You don’t need to try all of these examples – different content types suit different brands in different ways. If you don’t think that a certain type of content will serve you, no problem. This list isn’t about must-haves. It’s about maybes.
Don’t be afraid to try new stuff – I’ve found that some people shy away from new types of content because they think it will take too long, be too hard, or fall flat. I understand your apprehension, but I encourage you to try it anyway. Want to get started with a video? You don’t need to buy a green screen, editing software, or a pro-grade camera. Use your iPhone and your YouTube account. Start small and work your way up.

Pick one and put it in your schedule – if you use a content marketing schedule, slot one or two of these into the editorial calendar for the next month. If you don’t plan it, you probably won’t do it. I challenge you to pick one and give it a try sometime in the next four weeks.

This list is not exhaustive – I encourage you to think of content not in terms of types but ideas. The form that the content takes is secondary. The idea is primary. First, develop your idea. Then, determine what it’s going to look like. The variety of content is endless. Heck, you may even want to invent your own type of content.

So, let’s get started…

Content type #1: Infographics

An infographic is the presentation of information or data in a visual way. Its name sums it up — info + graphic.

Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format. One study found that infographics were liked and shared on social media up to three times more often than other content. The viral potential is there.

How to do it

If you have a graphic designer in your professional network, tap him or her to make an infographic for you. Some graphic artists specialize in infographics. If you have it in your budget, you can use a service like Visual.ly. Infographics typically start at $1,000.

When to use it

Infographics are perfect for communicating almost any idea or concept. Data, research, statistics, and findings work especially well.

Things to keep in mind

Infographics can be expensive. The amount cited above — a thousand dollars — is pretty close to the standard price.

Infographics used to go viral just by virtue of being an infographic. That doesn’t work anymore. Everyone is making infographics. Today, you have to make it really good to make it shareable.

Make a gifographic. Gifographics use the infographic model but feature animated gifs instead of the static images of a conventional infographic. You can check out an example here.

Content type #2: Meme

You’ve seen memes. They’re easy to make. They’re viral. They’re hilarious.

That’s one of the great benefits of memes — their humor. People love something that they can laugh at, share, and get a kick out of.

How to do it

Memes don’t require graphic design skills. Meme Generator and Quick Meme are sites that allow you to add your own text to popular meme images.
Memes may not be the best type of content to share on your blog, but they’re primed for social media outlets. Twitter, Stumbleupon, Pinterest, Reddit, and Tumblr (especially Tumblr) will help your meme to spread.
Memes are just-because content. When the mood hits or a funny idea strikes you, go ahead and meme it.

Things to keep in mind

They are adaptable. The great thing about memes is that they can be adapted for use in any niche. Your niche is neither too narrow nor abstruse to warrant its own meme.

Memes can be low value, so don’t overuse them. When misused, they can devalue the message or brand that you’re trying to promote.

Content type #3: Videos

There’s a world of variety within videos. I could write a whole separate post on different types of videos. No matter what type it is, however, a good video communicates a message in a succinct and memorable way. Done well, a video can be extraordinarily persuasive. This video on Crazy Egg helps to bring in $21k every month.

How to do it

Whether you create a video of an office tour, an explainer video, or a music video (it’s been done), you’ve got to get the script right. A video isn’t only about the moving picture; it’s about the words that you say or display. Check out a few more tips for making an explainer video.
Put the video on YouTube and Vimeo. Both of these video sharing sites are great ways to garner social signals for SEO and improved results for video search itself.

Things to keep in mind

Making a good video is not cheap. You can start small, of course, but contracting a video specialist or a camera crew can cost quite a bit.

Videos aren’t supposed to be long. Two to three minutes is a good length.

Content type #4: Guides

A guide is a detailed and fairly long piece of content. Think of it as an epic blog post. It goes beyond the length, style, and approach of an ordinary blog post. My Advanced Guide series are some of the most popular types of content I’ve ever created. When you check them out, you’ll discover that they have more visual flair and are much longer than my blog articles.

How to do it

Writing a guide requires a good writer, a good designer, and a good idea. The writer needs to produce top-tier content. The designer needs to know how to present that content in an attractive way. And the idea has to be something that your audience wants. You may wish to present the guide as a downloadable PDF.

Things to keep in mind

Guides can be a helpful bait for harvesting email addresses: “I’ll give you this awesome guide if you register your email address.”

A guide needs to look good. Make sure you recruit the services of a capable designer as well as a writer. Readability has as much to do with layout and presentation as it does with great writing style.

Content type #5: Book reviews

A book review is a simple discussion of a book plus your take on it. You recommend good ones, critique not-so-good ones, and share the value that you glean from them. Book reviews are great because they help to position you as a thought leader.

How to do it

A book review can be as complicated or as simple as you want. I suggest a short-and-simple 7-point format:

  • Introduce the book: 1-5 sentences.
  • Introduce the author: 1-5 sentences.
  • Summarize the book’s major points: 1-3 sentences per point.
  • Share what you liked in the book: 1-5 sentences.
  • Share what you didn’t like about the book: 1-5 sentences.
  • Recommend it (or not) to your readers: 1-3 sentences.
  • Provide a call to action: Link to the book.

Things to keep in mind

Book review content works best if you have a readership that is inclined to read books.
Book reviews are especially helpful for thought leadership if you’re able to review new releases or pre-releases or interview the author.

Content type #6: Opinion post (a.k.a. “Rant”)

This style of post is substantially different from your typical blog post, mostly due to its tone. You may be used to publishing a careful and researched discussion of a topic. The rant or opinion, by contrast, may be stronger and more expressive. The more vociferous your position, the more it’s going to get read and shared.

How to do it

Occasionally, write a strong first-person take on a hot topic or big issue. It could be your opinion on a major industry change. I did this when Matt Cutts announced the demise of guest blogging. When you address popular topics, you’re able to get stronger search potential and shareability.

Things to keep in mind

This should not be a daily thing. Someone who is constantly sharing his or her opinions or ranting about a topic can become odious. Use with caution.

Be civil. Don’t let your opinions degenerate into people bashing. “Rant” does not equal “angry.”
Be clear about what you’re doing — that this is your opinion, your take, your position — and be humble about it.

Content type #7: Product reviews

Like the book review, a product review can help establish authority and leadership in your industry. Every industry has its unique array of products, software, and services. When you engage key developers, manufacturers, or service providers, you gain recognition and respect. All you need to do is share your experience with the product and provide your recommendation.

How to do it

Here’s a pattern for the product review:

  • Introduce the product
  • Introduce the producer
  • Describe the product
  • Share what you like
  • Share what you don’t like
  • Provide your recommendation
  • Provide a call to action

Things to keep in mind

If the product is a physical item, you may want to have a video component to the review. A video allows you to take a hands-on approach to the product as you review it.

Content type #8: How-to

The how-to is one of the most popular types of content, especially in my niche. On my blog, I write a lot of how-to guides. How-to articles have awesome long tail search potential due to these popular long tail query introductions: “How to…” and “How do I…?”

How to do it

First, identify a common problem. Then, come up with a solution. The model is simple:

  • Introduce the problem
  • Introduce the solution
  • Discuss each step of the solution
  • Summarize the discussion
  • Provide a conclusion

Things to keep in mind

The options for how-tos are inexhaustible. Think of one topic that reflects something you do on a daily basis. Next, write a how-to article based on that one issue. It could be industry specific or more general: “How to reply to every email in one minute or less” or “How to optimize your robots.txt for search engines.”

The more thorough your explanation is, the better. Diagrams, videos, and pictures can all help enhance the how-to blog.

Content type #9: Lists

Lists have endless appeal. We’re wired to love them. Chance are you’re going to see or read an article today that involves some sort of a list — “5 Security Breaches You Need to Know about,” “17 Ways to Rank Higher in Google in One Month.” Hey, you’re already reading an article with the title “15 Types.”

From the ancient Ten Commandments to modern lists of everything, numbered ideas are as popular as ever. You can’t go wrong with this content type. Even popular magazines use list appeal to sell issues.

How to do it

Pick a topic, then pick a number. You’re halfway to creating a list. A good example of this is this post on 7 ways to increase your rankings without leveraging content marketing.

When you write your list, use this simple format: introduce the topic, list your points, and provide a conclusion.

Things to keep in mind

The more detailed your list is, the better. Long lists are good too.

There’s no magic number for an awesome list. Odd numbers, round numbers, any types of numbers — they all work equally well.

Content type #10: Link pages

A link page is simply a post that provides links to great resources around the web. The great thing about link posts is that they spread link love to other sites, provide your own site with authoritative SEO signals, and assert your thought leadership within your field.

How to do it

A link page, often called a link roundup, is simply a list of links. Write down the title of the article, hyperlink it, and number it. Done.

Things to keep in mind

It’s helpful to add your own blurb or introduction for each link you provide. Although not necessary, it’s a good way to put your own spin on a topic or add a bit of value to the discussion. Besides, if a post is particularly good (or bad), you may want to point this out.


Stephen Hodgkiss
Chief Engineer MarketHive Inc.
markethive

Alan Zibluk Market Hive Founding Member

FTX: Vemma shut down for running pyramid scheme

Filed earlier this week, the FTC allege that through mandatory autoship, Vemma is nothing more than a $200 million illegal pyramid scheme.

 

Retail sales are believed to be non-existent, with the company’s affiliates instead trained to sign up for autoship themselves and then recruit other affiliates who do the same.

As we wait for a September 3rd hearing to decide the fate of Vemma, now a warning from the FTC to other MLM company’s operating in a similar manner.

Published on August 26th, the FTC’s warning was written by Lesley Flair, a senior attorney with the FTC.

Flair explains the finer points of the Vemma complaint, before going on to issue a direct warning to other MLM companies:

    Count I of the complaint charges that Vemma’s compensation program is based primarily on recruiting new participants, not on the retail sale of the drinks.

    Count II challenges as false the defendants’ claim that participants are likely to make substantial income.

    According to Count III, they failed to disclose – or failed to adequately disclose – that Vemma’s structure pretty much ensures that most people who sign up won’t earn big bucks.

    Count IV focuses on the promotional materials the defendants gave their affiliates to recruit more affiliates. Because they included claims the FTC says are false and misleading, the complaint charges that the defendants provided others with the “means and instrumentalities” to violate the law.

    The case was just filed, but if your clients sell business opportunities, the allegations offer insights into the kind of tactics likely to draw law enforcement attention.

“Clients” in this case I believe are either that of a lawyer’s clients (the MLM companies themselves), or affiliates in those companies (from a company perspective, the FTC are referring to affiliates as “clients”).

Either way, if you’re in an MLM opportunity and your commission check is mostly paid out of recruited affiliates making product orders (on autoship or otherwise), according to the FTC you need to immediately change the focus of your business.

Two prominent examples that are currently heavy on affiliate recruitment and autoship are Total Life Changes and Jeunesse. But they are by no means isolated cases. This problem is currently widespread throughout the MLM industry.

As a long time proponent of retail in MLM, all I can say is the sooner the focus is back on retail customers the better.


I have been an advocate for a real “Customer Centric” modeled MLM hybrid. Now the FTC and SEC are adding the pressure to push this industry that way. This is a good thing! What is a “Customer Centric” MLM going to look like? Good question and I have addressed that with this blog here:

https://markethive.com/marketing/blog/the-customer-centric-model#.VeiX9JdSkd0

Alan Zibluk Market Hive Founding Member